Wise Crowding – Have You Tried It Yet?

What do you mean no! I must admit that Wise Crowding is a term that I have only just started to use. Basically it means using the power and wisdom of a crowd (group of people) to help solve issues or maybe create new ideas.

Wise crowding works on the basis that the whole is greater than the sum of the parts.

So who can use this? Well anybody really. You can run public events where people who don’t know each other come together or within organisations where people might already know one another.

The aim is to find out what skills are available and use them to either solve issues if they can be solved quickly or find a way forward with something that might take a bit more effort or time. You can even use such an event for prototyping a product or service.

So why talk about Wisdom? Well if you collect data it is just that, data. If you organise it then it can become information. Add context and the information becomes knowledge.

Wisdom is the next step up the ‘ladder of usefulness’ where we take knowledge in conjunction with experience and actually apply it to real world problems like the ones you have in your business or organisation.

To find out exactly how this works please do get in touch.

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Examining Business Boundaries

Many business owners think of their business in terms of what they do on a daily basis e.g. farmers milk cows, printers print brochures and jewellers make jewellery. A better way of thinking about your business is to ask the question ‘what is it (of value) that I create and who helps me to do this?’ Any other person or business that helps you in terms of creating value, and hence money for your pocket, is in fact an extension of your business.

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How Much Of Your Brain Do You Use?

99% of your brain activity is responsible for your creativity. The trouble is that you are only likely to be aware of the other 1%!

Research suggests that all of your conscious thought (language, problem-solving, senses etc)  makes up less than 1% of your brain activity. So while the old saying that “you only use 10% of your brain” is most definitely false, it’s amazing that the vast majority of your brain activity is actually going on without you knowing about it.

The generation of new ideas is one thing which happens under wraps . Ideas are generated when your brain takes existing knowledge and memories, and forms a new neural connection which did not previously exist, thereby linking together and building on concepts in a new way, which sometimes generates a solution to a challenge (a new idea).

Your brain works at varying levels during the course of a day. The linking of new neural connections (and hence the generation of ideas) happens best when your brain is in a  more relaxed state . If you are extremely focused on something,  then these activities actually put your brain in a higher level of activity and require greater energy resources. This in turn hinders your brain’s ability to form new connections and generate ideas. So if you work long hours or remain focused for long periods of time  you’re harming you brain’s ability to come up with creative ideas. It is this idea of being relaxed/focused behaviour that has partly led to the creation of the left brain/right brain model.

To improve your idea generation ability, it is therefore important to give your mind an opportunity to get into a relaxed state. Many of history’s eureka moments  have occurred  when no one was expecting them due to their mind being elsewhere. Using brain scans, scientists have been able to show that our brains are more able to generate ideas and come up with better solutions to problems when it has been rested. Here are just a few things that might help your brain attain that relaxed state:

  • Sleeping
  • Showering
  • Exercising
  • Daydreaming
  • Doing anything that  lets your mind wander

So whilst you might not be conscious of how much of your brain you use you are actually using all of it and by relaxing a little you might get better at generating ideas. Give it a try!

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