Could Creative Swiping Provide Your Eureka Moment This Year?

combining ideasYou may very well be asking ‘What is Creative Swiping and how could it help me?’. Think of it as taking ideas from elsewhere and using them or reusing them. The elsewhere could be from within your own life or business or from outside. Be careful that you don’t infringe copyrights or other rights but do keep a look out for the things that others are making or doing and also look out for the ‘how’.

Apart from advances in medicine or advanced materials, most ideas that can be generated are already in existence in some way. The successful people are just combining them in new ways.

To make the most of this way of thinking try keeping the following in mind when observing the world, not just colleagues or competitors:

  • What else is like this or who else works like this?
  • Does this suggest anything else to me?
  • Has this been done before (even if badly)?
  • What has prevented others from doing this previously, have costs come down?
  • What could I copy (legitimately)?
  • Can I combine this with some of my own ideas or technology?
  • Can this be modified to work in another niche or sector?
  • What experiments have failed in one context but might work in another?

As an example, I was taking  seminar in which I was talking about using springboard ideas and using a list of modifications to make to existing products or services. A gentleman attending had created a pop up book for children on gardening. He left with an idea for a ‘scratch and sniff’ book on gardening for children.

Don’t forget to keep an eye on nature also. As more of the natural world is revealed it provides both new materials, medicines and ideas.

Geniuses such as Thomas Edison spent there lifetime doing just this. Just think what they could have done with all of the things that we can play with and combine now.

Remember, originality is not mandatory but adaptability is key.

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Wise Crowding – Have You Tried It Yet?

What do you mean no! I must admit that Wise Crowding is a term that I have only just started to use. Basically it means using the power and wisdom of a crowd (group of people) to help solve issues or maybe create new ideas.

Wise crowding works on the basis that the whole is greater than the sum of the parts.

So who can use this? Well anybody really. You can run public events where people who don’t know each other come together or within organisations where people might already know one another.

The aim is to find out what skills are available and use them to either solve issues if they can be solved quickly or find a way forward with something that might take a bit more effort or time. You can even use such an event for prototyping a product or service.

So why talk about Wisdom? Well if you collect data it is just that, data. If you organise it then it can become information. Add context and the information becomes knowledge.

Wisdom is the next step up the ‘ladder of usefulness’ where we take knowledge in conjunction with experience and actually apply it to real world problems like the ones you have in your business or organisation.

To find out exactly how this works please do get in touch.

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Where does Creativity happen?

Inspiring meetingsThis is a question that often passes our lips. Where does Creativity happen then? One possible answer is ‘everywhere and anywhere’ but really the original question ought to be better framed. For instance are we talking about where creative activities might take place within an organisation? Maybe we are talking about the mechanisms by which individuals might come up with creative ideas or which parts of the human brain are being used?

So I shall try to shine a light on both of these areas.

Traditionally Creativity would have been found in areas such as Marketing or Product Development, or rather that is where you would have been told to find it and where employees would have been given permission to be creative. In fact Creativity can be found (and always could be found) in all parts of an organisation. The big difference is that now we know that all employees can be creative independent of their job function. This means that in order to tap into this creativity the mechanisms that are used to capture and recognise ideas must have a greater reach.

There are also issues of permission and the ability to handle ambiguity for those in management positions. Things are no longer confined to neat boxes.

But where does creativity happen for individuals? The actual ideas are formed in our heads (the easy bit) and then we have to externalise them somehow (often the hard bit). We can be creative anywhere but creative situations fall into a small number of categories. We are often creative when faced with adversity or tight deadlines. However, over do the challenges and we often give up. The right amount of pressure is critical.

Creativity is often found where there is some sort of tension (not necessarily war like tension). People with varying backgrounds and opinions will often create the right atmosphere as long as they can respect the viewpoints of others.

We can be creative individually but often need to dream or daydream. Either that or distract the part of our brains that screams ‘no you can’t do that so that the creative part of your brain can have a party.

These are only my opinions. It does not really matter where creativity happens just as long as it does.

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Can Innovation be measured?

Innovation MeasurementThe answer is of course yes! The problem comes when your definition of Innovation and mine do not coincide!

Many people will trot out a list of KPIs that are just modified version of standard production/manufacturing indicators. These could include number of ideas generated, number of ideas actually turned into products, time from conception to production etc.

What I am interested in is the behavioural aspects. What actually is there that will allow a business to innovate? Its a bit like the voltage in a battery. The battery may not be doing any work if its not inserted into a device, but what is its potential to do some work? How can you measure the potential of your organisation to innovate?

For details of the Innovation Equation you can visit my website or send an enquiry and ask for details of Innovation Measurement. In a nutshell, the Innovation Equation is a model, the components of which are Innovation Output, Creativity, Knowledge and Maturity. These can be assessed via surveys to give a detailed picture of the organisation.

Surveys can be taken with demographics recorded such as location, function, job description etc. The resulting data will allow scarce resources to be targetted at the appropriate parts of the organisation rather than trying to pass every employee through an Innovation Programme. You will also find out where the barriers are.

Results are given via an easy to read target diagram and a colour coded traffic light system. More detail is there if you wish to have it.

 

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Lessons from Hannibal the Innovator

Hannibal the innovatorManagement gurus often use The Art of War (written by Sun Tzu, published 5th Century BC) as an example of Leadership or to extract valuable Leadership lessons. Well are there any ancient texts, or at least people that we can learn from regarding how to be an Innovator?

Well I’m not sure about texts and I’m pretty sure that the word ‘Innovation’ was not around at the time (Hannibal lived 247-182 BC), however Hannibal did some pretty amazing things with the resources that he had available. You can read all about his exploits. Just Google the fellow, but a brief summary of his exploits provides some useful insights for innovators.

First of all Hannibal used an entirely new tool within his marketplace. He had at his disposal a number of highly trained elephants that could strike fear into his enemies (they made an incredible noise and had sharpened tusks) and upon which could be mounted soldiers. In effect these were ancient battle tanks.

Apart from his elephants, Hannibal chose to come at his enemy (competitors) from a completely new and unexpected direction. Although it was cold and very dangerous, he took his army across the Alps and shocked his enemy by ending up in northern Italy without using the normal route. Why not take a leaf out of Hannibal’s book and take a different route to your customers, one that is more direct and more effective than your competitors?

Like most modern businessmen, Hannibal was an astute strategist and tactician. He managed to forge alliances (how much networking do you do?) and manage his supply chain exceedingly well (he supplied his vast armies whilst a long way from home for some considerable time).  He also walked the talk, actually leading his armies across the Alps not just directing them from afar.

In summary Hannibal teaches us:

  1. To develop new products, services and business tools to keep us ahead of the competition
  2. To find new ways of getting to our customers that might bypass the cometition
  3. To network effectively
  4. To roll our sleeves up and get stuck in
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