Whilst at the recent PSA MEGA convention I was privileged to listen to the great Nabil Doss. He provided us with a template for producing a trailer, the trailer code. I wrote mine down and hastily recorded it and cleaned it up. Here is the result, my creativity trailer.
There are many lists of things that highly creative people do. I’m not going to replicate one of those here but just leave listeners with one question to answer – Do you ask the BIG questions?
Using negativity, especially within the workplace, is something you should try to do.
There are creative techniques that embrace negativity. In this podcast I describe one technique that you can use either on your own or with a group of people. If you have any negative people around you then they can help you greatly without actually realising it.
Often there is no budget for innovation. It can be difficult to make time for innovation or to make it part of everyday life when the bean counters demand that everything is charged to a cost centre.
This is the big dilemma, the trade-off between money and the time that we need to ‘steal’.
As CEO, if you want people to be creative, you must be prepared to implement their viable ideas. You must encourage creativity. Employees will soon work out that your support of creativity is a sham and will hold back on the creativity. After all, what’s the point in making the effort to develop and promote ideas if they just get ignored?