Does It Have To Be Like This?

Alternative thinkingDoes It Have To Be Like This?

Let’s face it. There is a lot going on right now both here in the UK and in the wider world. It would be very easy to be dissatisfied with everything and say that the Government, Rescue Services etc could be doing better. Why is our internet not faster, why is there not a bus when I want one?

There might be things wrong with these aspects of life but why are things as they are, and could things be improved? The snow got me thinking this morning. How do people drive long distances to get medical help in very snowy places? The answer is, they often don’t. The key word here is drive.

The issue is getting medical attention. If we focus on driving then we come up with suggestions like 4 wheel drive ambulances which would be very expensive when you have a system such as we do in the UK.

If you are setting up a system from scratch then why drive long distances to a patient and then a long distance to a hospital. We could have some 4 wheel drive vehicles together with emergency/trauma doctors that are based nearer to patients and could get there quicker to stabilise a seriously ill patient. What if they need to get to a hospital? Well, let’s have more air ambulances and less road based ones.

You can see where this is going! Focus on the problem and find a good solution, don’t simply take what is there and fudge it. This might work for a while but is not likely to work for the remainder of our lifetime.

As well as applying this type of thinking to social issues we can also use a different approach to many business issues. A good example of this is the use of telephones in Africa. Many countries did not have a large number of telephones because of the cost and the need for wires and telegraph poles.

But much of Africa is flat and the signal from a mobile phone mast can travel a long way. If the cost structure is right then mobile phones become affordable even in the most remote of communities. Charging is also simple due to solar power.

Imagine if this had been a business. Your helpful business adviser could have suggested that you wait for the cost of installing telephone lines to fall and then install a system at that point. But your competitors have gone mobile (high speed, data, the whole shebang), they have leapfrogged you, left you behind.

So have a think about what your issues really are and if there are better ways to solve them. Look for the difference that makes the difference.

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