Harvard Business School professor Francesca Gino firmly believes that being a rebel with a cause will boost your career and enrich you personally.
The professor conducted a study of more than 1000 employees and found that less than 10% worked at companies that encouraged challenging the status quo. According to her “when this happens, workers and their organisations both pay a price”. The price is decreased engagement, productivity and innovation.
Apparently the pressure to conform also increases as people progress in their careers. She states that sheep are easier to manage than wolves and a study on peer pressure by psychologist Solomon Asch found that 75% of people will pick an answer they know is wrong simply in order to fit in.
The professor believes that if we adopt constructive nonconformism and be authentic then this will benefit the organisation that you work for. In addition others respond positively to those who dare to be genuine and authentic. In an assessment of entrepreneurs at pitch contests, those who seemed sincere were three times more likely to win than those who were not authentic.
Professor Gino has 3 tips for us:
- Challenge your own assumptions first
- Master the past
- Start small
If you have any questions regarding being a rebel then please get in touch.