How visualisation could have helped the Brexit debate

Use visualisation in your change programmesThere are still many conversations going on about the recent referendum. Regardless of who was right or wrong, how could the whole process have been improved. How could we make sure that voters had a better understanding of what they were voting for? How could the politicians have better communicated their ideas to us all?

One possible answer is visualisation. This does not mean we all have to meditate whilst listening to whale noises. It simply means that someone needs to create a descriptive representation of what they are proposing. What would life be like, feel like, smell like. What would day to day living be like, how would things stack up for workers, teenagers, the elderly or unemployed. The aim is to create something that everyone can relate to.

Those campaigning in the recent debate could have created a vivid model of the future that they were proposing. Also, the electorate in general could also have used something similar to work out what sort of future they wanted and then matched this to what they were being sold by the Remain or Leave campaigns.

Such methods are positive, building methods and may have prevented some of the negative campaigning. It is also much easier to see any common ground between your ideas and those espoused by others.

So how can we do this? Story, modelling, music, video, metaphor are all useful and one or two could have been used effectively rather than shouting at each other.

A simple example is house hunting. We can all wander around with house particulars featuring dimensions, details of kitchens and man caves etc but it soon becomes apparent where we can compromise or build so that there is a vision that everyone is happy with.

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