Many business owners think of their business in terms of what they do on a daily basis e.g. farmers milk cows, printers print brochures and jewellers make jewellery. A better way of thinking about your business is to ask the question ‘what is it (of value) that I create and who helps me to do this?’ Any other person or business that helps you in terms of creating value, and hence money for your pocket, is in fact an extension of your business.

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