The Smell Of Creativity

For me, it often takes just 10 minutes to understand whether an organisation is open to new creative ideas. I can smell it in the air. And I think that most of us have this skill, the ability to understand the unwritten rules of company culture.

Read the whole article by colleague Sofie Sandell here.

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How Creativity Can Help Your Business

If you embrace the idea of creativity then as an employer you can get something else entirely for free – increased intrinsic motivation. If you create the right conditions for yourself and others to be creative (at the appropriate time of course), and put in place the mechanisms to allow such behaviour, then employees and colleagues will automatically be given a greater degree of freedom and trust which in turn will be rewarded by increased effort or output. Now you have a better business and employees who will ‘go the extra mile’ for you without being coerced!

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Exploring The Givens

Whether at home or at work, we tend to focus on things around us that are changing, or that are connected to our own actions, because that is where much of the information that matters to us tends to be located. Life is much simpler if we filter out things that appear to be unchanging or irrelevant.

But when the ‘stable, irrelevant background’ contains important information, this simplification breaks down. Many ‘problems’ become ‘problematic’ because the background contained potentially important information we did not notice until it was too late.

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Breaking Mindsets

Most, if not all of us have either a fixed way of doing things or a fixed way of thinking about things. These fixed patterns are known as mindsets and they can severely limit our actions in both business and private life. Imagine that you take the same route each day when you walk to your place of work. Each day you buy the same newspaper and the same sandwich for lunch. Over time you begin to get a little fed up with your choice of sandwich and the newspaper does not seem to engage you as it once did.

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Examining Business Boundaries

Many business owners think of their business in terms of what they do on a daily basis e.g. farmers milk cows, printers print brochures and jewellers make jewellery. A better way of thinking about your business is to ask the question ‘what is it (of value) that I create and who helps me to do this?’ Any other person or business that helps you in terms of creating value, and hence money for your pocket, is in fact an extension of your business.

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