Why We Hate Creativity

Why we hate creativityImagine for a minute that I have been asked by the top management in your company to radically change the way you work because they have bought into my philosophy about using Creativity as a serious business tool.You and your colleagues receive the following text in an email on Friday afternoon.

Dear Colleague,

Our company is going to adopt a radical business model that will help us to be more efficient, get products to market faster but above all remain ahead of the competition. As a result there will be some changes to the structure of the organisation as well as the introduction of new management and business tools and for many there will be changes to the IT services provided by our IT department.

All affected staff will receive comprehensive training commencing on Monday morning. Please read the attached notes for your personalised training programme. 

We are all excited by the forthcoming changes and we hope that you will be too

Yours,

Your Senior Management Team
(more…)

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