Creative strategiesNot just Creativity, Innovation too! Here are my top ten ways to help your business get along in challenging times.

  1. Knowledge is a key Innovation component. Use what you already have and try to learn from as many different sources as you can. Read things you might not normally read or do things that you might not normally do.
  2. Many of the rules of creativity touch on judging. Build up rather than say ‘yes but’ and try to see things through the eyes of others.
  3. Many business people only ‘see’ things that are written in documents. To get different views why not model in some way (play doh, Lego, rich pictures) or perform some sort of visualisation for which many scripts are available.
  4. Allow time for things to grow. When experimenting, keep going around the loop if no final decisions need to be made. Try also to take some time out to reflect on what you are doing or to let your creative ‘right brain’ continue to work.
  5. Use all of the methods at your disposal to see what is going on around you. This means your physical senses as well as any ‘information gatherers’ that you employ.
  6. Doing is better than thinking so do lots! If you are managing an innovation project get your hands dirty. Don’t be afraid to go off a a tangent if you feel like it. Innovation only fails if you do nothing.
  7. Save yourself time. Don’t wander all over your marketplace looking for niches, simply look at your competitors and look in the places that they are not.
  8. If you work in a company that deals with one or more strands of continuous innovation then ignore this suggestion! If you are involved in an innovation programme then beware of creating too many ideas! Once you have got as many as you need, stop generating ideas and get on with evaluating them and put them into action.
  9. Be careful of ‘givens’, the rules that everyone accepts as true for no good reason. Patterns are good though as they help us deal with lots of thoughts at once, stopping our heads from exploding.
  10. If you are stuck, try redefining or reframing your issue in some way. You might like to just look from a different perspective or maybe use metaphor
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