Holistic innovation and creativity – read my exclusive interview with Peter Cook of Human Dynamic which was originally posted on the Innovation Excellence forum. You can now read it by clicking on this link.

Peter asks questions such as ‘what innovation demons do you want to purge?’ and ‘what is the future of creative thinking?’. Peter’s love of rock n roll also mean that there is a musical reference. In this case you can listen to Something In The Air by ThunderClap Newman.

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