Business Creativity and Innovation – why aren’t more companies taking it seriously? Let’s face it, most of the economies around the world have been in deep trouble for a couple of years and the problems do not look like they are going to end soon. We have politicians talking about radical reforms, new beginnings and innovative policies and then at the bottom of the chain there is us, the businesses both large and small that the politicians are betting on to help dig us out of the mess.

A lot of companies are making the right noises and I have contact with many who state that they wish to run ‘innovation workshops’, kick off an ‘innovation programme’ or make their business more creative. They all seem to appreciate that taking some action will improve many HR issues such as intrinsic motivation, communications, and decision making to name a few. These businesses all claim to be looking to the future, to determine what the products and services of the future will look like and meet that challenge.

So senior managers, and above, are tackling strategic issues and seeking for the most effective tools to get the job done. Why is it then that when presented by a number of solid proposals that they do not go ahead? Mysteriously something comes up at the last minute, people cannot make the workshop, the cost is too high or best of all something more important has come up! What can be more important than the future of your company?

The worst offenders seem to be large multinational companies with a degree of financial inertia (maybe some cash in the bank and the ability to sit it out and see the competition wither) who elect to ride out the storm rather than steering around it. These companies need to be showing us the way and leading global recovery or else we are just going to be left with a handful of dinosaurs in sectors such as oil and gas, power generation and airlines.

So, my plea is, if the future really matters to your business then take Business Creativity and Innovation seriously and give it the time and funds that it deserves or you may not have a future.

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