Have you noticed how innovation consultants and academics tend to turn innovation into a highly complex system involving numerous processes, approaches and models (requiring you to spend even more on consultants)?

Such systems are promoted by consultants who charge by the day for implementing and teaching their complex systems – which require many, many months to implement. Worse, consultants scare their clients into believing that not implementing the consultants’ system will lead to failure. Indeed, when the system does fail, the consultant can easily blame the client for not implementing the complex system properly.

But, these consultants are wrong! Innovation need not be complex. In fact, complex systems actually stifle creativity and hence innovation. Most organisations contain many creative thinkers and innovators: their employees; and many external creative thinkers: their customers. All that they require is:

  • The ability to make people comfortable about sharing their ideas and to make mistakes without suffering any consequences.
  • That management demonstrate their commitment and ability to be creative themselves.
  • Budget – funds will be necessary, however they will be modest in comparison to the demands of the consultants!
  • Tools for capturing and managing ideas, techniques for generating and shaping ideas and a method of measuring the fruits of your labours.
  • Space and more importantly time to meet, share ideas or just think.
  • Rewards, a fair system that rewards idea generation, knowledge sharing and team working.

How all of these components come together will vary from firm to firm. What is important is that these components exist, that there is flexibility and that ideas are implemented. Of course these components of corporate innovation are greatly simplified. Nevertheless, they provide the mainstay of an innovation plan.

So don’t let the expensive consultants fool you. An innovation strategy is relatively easy provided you have the commitment, the desire and resources. It should fit your organisation with minimal disruption and you should not be left with a strong dependency on any outside organisation.

Facebooktwittergoogle_pluslinkedinFacebooktwittergoogle_pluslinkedin
Tagged on:         

Leave a Reply

Your email address will not be published. Required fields are marked *

My Innovation Handbook is FREE for you!
Simply enter your full name and email address in order to receive a copy of my Innovation Handbook. You will also be subscribed to my monthly newsletter. You can amend or cancel your subscription at any time by clicking on the links in the newsletter.
Thank you for subscribing
If you have signed up in order to get a FREE book or report then you will shortly receive an email giving you the URL of the page for downloading the PDF file. If you do not receive such an email within a few minutes then please get in touch and a copy will be emailed to you directly.
Need a simple guide to Innovation?
Enter your details below to grab a copy of my Innovation Handbook and receive regular news and tips on Business Creativity & Innovation.
Thank you, please check your Inbox
You will shortly receive an email giving you the URL of the page for downloading the PDF file. If you do not receive such an email within a few minutes then please get in touch and a copy will be emailed to you directly.